BBA - Bachelor of Business Administration
Nurturing & Enhancing Foundational Management Skills
Bachelor in Business Administration gives an idea on the business principles and strategies. The course helps an individual to gain essential knowledge about the corporate world and also the fundamentals of Business administration. In today's competitive economy, a BBA course trains effective leaders of tomorrow and entrepreneurs imparting a complete professional education that would make students employable. Most of students choose to join the workforce straight after BBA in a variety of organizational settings.
BBA at IMS Ghaziabad-University Courses Campus is a 3 year –full time program is affiliated to CCS University, Meerut with an intake of 360 seats. Its not the same course as offerred by other institutes. Its main focus is aquiring employability skills by choosing specializations offererd to students from semester 3rd onwards along with the CCSU curriculum. The program focuses on empowering the students through quality education focusing on innovation, entrepreneurship and benchmarked management techniques. The institute aims at creating an environment of experiential learning through exposure to a range of real world practical problem solving techniques and utilising opportunities to apply learned skills in diverse business situations.
European Pedagogy Adapted Model
The programme follows European Pedagogy Adapted Model, which is internationally benchmarked teaching system through highly qualified faculty consisting of experiential aspects such as flip classes, ERP driven modules, emphasis on research, case based practical learning and strong corporate interface such as industry visit, guest lectures and live projects. Mandatory internships of 4-6 weeks ( summer & winter), project report evaluation based on internships ,rigorous evaluation & feedback procedure, peer enrichment series and value added courses also form an integral part of the curriculum.
1. To provide conceptual and in depth knowledge of various subjects and business education.
2. To improve employability skills of the students.
3. To build up self confidence and competency among students to take up self employable business ventures/ start ups.
4. To give an adequate exposure of operational environment in the field of management.
The students can choose one specialization out of the four options avialable to them.
S-1:Retail and Marketing
Students aspiring to develop a career in the area of Retail and Marketing are being offered specialization in this area. This specialization focuses on imparting knowledge and skills for performing in the domains of marketing, sales, promotion and product development.
S-2: Banking & Finance
Banking & Finance Specialization is meant for students aspiring to make career in financial institutions. The module assists the students in developing core finance skills.
S-3:Data Sciences in Management
The changing business requires cutting edge professionals to handle big data. Data Sciences in Management Specialization offers students to learn most modern techniques of data science and contribute to analytics function across the organisations.
S-4:Family Owned Business & Entrepreneurship
This is meant for the students coming from family managed business background, who aspire to become venturesome second generation entrepreneurs. The module aims at develop perspective for handling family businesses and also initiating new business venture.
The BBA Course is spread over six semesters in a period of 3 years. Each smester has a perfect mix of subjects enlisted by the University curriculum, topped by specialization and value added courses
|SEMESTER I||SEMESTER II|
|101||Business Organization||201||Organization Behavior|
|102||Business Mathematics||202||Business Communication|
|103||Principles of Economics||203||Indian Economy|
|104||Book Keeping &Basic Accounting||204||Business Statistics|
|105||Business Laws||205||Business Environment|
|106||Fundamentals of Management||206||Principles of Accounting|
|SEMESTER III||SEMESTER IV|
|301||Advertising Management||401||Consumer Behavior|
|302||Indian Banking System||402||Financial Management|
|303||Human Resource Management||403||Production Management|
|304||Marketing Management||404||Sales Management|
|305||Company Accounts||405||Research Methodology|
|306||Company Law||406||Operation Research|
|SEMESTER V||SEMESTER VI|
|501||Entrepreneurship & Small Business Mgmt.||601||International Trade|
|502||Managerial Economics||602||Strategic Mgmt. & Business Policy|
|503||Cost and Management Accounting||603||Vat & Service Tax|
|504||Income Tax Law and Accounts||604||Management Information System|
|506||Computer Fundamentals||606||Fundamental of E-Commerce|
|3rd Semester||4th Semester||5th Semester||6th Semester|
|S-1: Retail and Marketing||1.Introduction of Retailing||1. Digital Marketing||1. Brand Management||1. Project on Retailing and Marketing|
|2. Merchandising Management||2. E-Tailing||2. Supply Chain Management|
|S-2: Banking & Finance||1. Financial Statement Analysis||1. Financial management with Excel||1. Risk Management in Banks||1. Project on New Business Proposal|
|2. Financial Accounting with Tally ERP 9||2. Overview of Securities Market||2. National Stock Exchange Certification in Financial market|
|S-3: Data Sciences in Management||1. Data Visualization in Excel 2013/16 using Powerview, PowerMAP and Excel Dashboard||1.Data Visualization using Tableau Public||1. Applied Business Analytics Using “R”||1. Project on Social Media Data Analytics|
|2. Data Management in “R”||2. Digital Marketing and Search Engine Optimization||2. Social Media Data Analytics|
|S-4: Family Owned Business & Entrepreneurship||1. Small Business Management||1. Business Family Accounting and Finance||1. Digital Marketing-II||1. Project on Family Business and Entrepreneurship|
|2. New Venture Creation & Franchising||2. Digital Marketing-I||2. Enterprise Resource Planning for Social Business|
|1st Semester||2nd Semester|
|PDP 1.1||Self Discovery||PDP 1.2||Grooming & Communication Etiquette|
|VA 1||MS-Office Basics||VA 2||Tally|
|VA 3||Advanced MS-Excel|
|3rd Semester||4th Semester|
|PDP 2.1||Attitude Building||PDP 2.2||Professional Communication|
|5th Semester||6th Semester|
|PDP 3.1||Employability Preparation Module, Level 1||PDP 3.2||Employability Preparation Module, Level 2|
The dedicated team of qualified faculty mentors and delivers the subjects, having a rich academic and corporate experience. The faculty is developed and trained on latest innovative pedagogies to create differential learning experiece for classrooms. A core faculty team is topped up with Guest speakers and Visiting Faculty. View Faculty Profile
After completion of the BBA course, students are fully equipped for any kind of managerial tasks. They have a plethora of options available for managerial position in India and abroad and can also apply for higher studies. After BBA the students can have a career in sectors like banking and financial services, retail, health care, government agencies, service industries and non profit organizations.
• Live Projects & Internships:
Students have done live projects and intership in companies like- Big Bazaar, Nielsen, Karvy Insights, Outlook, HT-Campus, Religare Health Insurance Pvt.Ltd., Britannia, Bisleri, Dainik Jagran, Nestle, Hypercity Retaul India Pvt. Ltd., Indian Express, Future Group, Brand Factory, etc. The performance of students has been accoladed and have also earned them a pre-placement offers.
• Final Placements:
BBA is a program that is complete in itself and equips the students to work in the corporate world. Students have been placed at attractive package of 3.4-3.8 lakhs/annum in leading companies like Amazon.com, Godrej & Boyce Mfg. Co. Ltd., Marks and Spencer, Royal Bank of Scotland, Federal Bank, Parle Agro Pvt. Ltd., IBM India Pvt. Ltd., Tech Mahindra, NIIT Ltd., Just Dial, etc.
BBA is the flagship courseof IMS Ghazibad since last 23 years. The students who once learned skills in the classrooms are now practisioners and experts in the industry. The large alumni base is studded with eminent alumni heading leading organisations like- HCL Technologies, Ernst and Young, Microsoft, Mahindra Finance, Delloit, Amazon, Infoedge Pvt. Ltd., at the scenior position of President, Vice President, CEO and General Manager.
Learning by doing is the philosophy that IMS believes in. There are more than 20 student driven clubs, divided into two categories- Life skill based clubs and Employability skill or Domain Clubs. The clubs are owned and managed by a student council and have monthly agenda, meetimgs and a event calendar that prudently followed for maximum opportunity and skill based learning outside classrooms. For details click here
- Candidates seeking admission to the BBA Programme must have passed 10+2 (or its equivalent) examination in any stream with a minimum of 45% marks for General and OBC candidates and pass marks for SC and ST candidates from a recognized Board/ University. Or
- Candidates appearing for +2 examination or awaiting their results are also eligible to apply. Their candidature, however, shall be considered, subject to their clearing the qualifying examination.
- Interested Candidates can obtain Application forms from Admission Office at IMS, Ghaziabad. Candidates can also fill the Online inquiry form by clicking on the following link:- http://www.imsuc.ac.in/apply-online-query.php.
- Registration Process starts from April 2017
- Candidates seeking admission in BBA are required to meet the Admission Counselor in the Institute Premises.
- Admission is confirmed on the basis of merit & interaction
- Candidate having 1 or 2 Years gap after XII need to submit a Gap Year Certificate.
Documents required for Admission:
- Photocopy of X & XII mark sheets (With Originals)
- Photocopy of of Passing Certificates (With Original)
- Photocopy of Migration Certificate (With Original)
- 4 recent Passport size photographs
- Gap Year Certificate (In case Gap of 1 or 2 years after XII)
Scholarships & Awards:
Scholarships & Awards under various categories are provided to the students. For details click here
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