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Digital Marketing Club

World is changing rapidly from analogue to digital. People are consuming more and more digital content on a daily basis in the form of mobile phones, laptops, desktops and tablets. Importance of Digital Marketing is increasing day by day because it is not only a rapidly growing force in the current marketing field but also going to become future of marketing for marketing strategist. It is being predicted that digital media will soon replace more traditional forms altogether. Digital Marketing Club of IMS, Ghaziabd, University Courses Campus, believes in bringing together brightest minds of students in exploring the ever changing dynamics of digital marketing. Club aims at keeping students aware about the latest trends in digital marketing which finally help them in making their career bright.

Events / Activities organized
Event/Activity Date Participants Description
DIGITAL SNAPPING 23-03-2017 All programs In this event students were asked to take selfies with the product which they decided as their product for doing digital marketing and on 27th March they were asked to give powerpoint presentation explaining why they choose that product and what techniques they’ll be using for the digital marketing. Participants were asked to bring their products of their own choice.
DIGI MANIA 28-09-2016 All Programs Main objective of this event was to extract latent creativity of students in the form of making advertisement of a product. In this particular event students were required to make whole body copy of a product given on spot. Main theme of the event was FMCG goods. Students got enough time to increase shares and likes of advertisement created by them on various social sites.


Upcoming Events
Event/Activity Proposed Date Participants Description
Poster Making Yet to Finalized All Programs ---
Digital Shooting Yet to be finalized All Programs ---


Faculty Co-ordinator: Student Co-ordinators:
Prof. Kumar Saurav Manish Agarwal (BBA 3rd Yr)
Urvashi Mittal (BBA 2nd Yr)
Yogya Mehrotra (BBA 2nd yr)
Kshitij Singh Rathore (BBA 2nd yr)
Vaibhav Chaudhary (BBA 1st Year)