Industry Visit Of IMS Ghaziabad(University Courses Campus)

“Management is efficiency in climbing the ladder to success; leadership determines whether the
ladder is leaning against the right wall”

With the similar intend to help the students to choose right ladder leaning against the right wall by
developing leadership skills which will help them to expose themselves to the practical world of
knowledge and experience directly reflects an important pillar of the economy, IMS Ghaziabad
(University Courses Campus) organized an industry visit to one of the kind and famous as ‘Happiness
Factory’ Coca-Cola plant, Greater Noida on 9th May 2017.

The visit was planned by the CRC (Corporate Resource Cell) department of IMSUC which definitely
brings in multiple opportunities to help the student to seek into the corporate world for good career
growth. To acknowledge students in the production and packaging process is the reason behind
made us reach the brand Coca-Cola company.

Coca-Cola, Taste Of Happiness began its history in 1886 when the curiosity of an Atlanta pharmacist
Dr. John S. Pemberton led him to create a distinguish tasting soft drink that could be sold at the soda
fountain. The drink was firstly invented in Jacob’s pharmacy at Georgia, Atlanta. It is the very
first museum along with the production unit of Coca-Cola company in the whole world and
‘Happiness Factory’ Coca-Cola company, Greater Noida is second after Atlanta. It is figured in the
same concept as it is in Atlanta. So to give the practical visualization students along with their faculty
Prof. Sheetal Malik and Prof. Santosh Shah had an industry visit to happiness factory. The group of
almost 40 visitors reached the plant by 11:30 am.

The grouped was welcomed under the supervision of Mr. Saurabh Singh, Marketing Manager. Before
entering into the plant the whole group was divided into two and given visitors card to each one
them and then marched toward the plant. It was the well-designed museum with a good infrastructure.
As soon as students entered the plant they are asked to register themselves through a digital device
placed there and were offered with some cool and refreshing soft drinks.

After the completion of the all the required formalities the history of the Coca-Cola and its brand
was very well explained by the respective supervisor through the creative danglers placed on the
wall of the conference room. The wall was full of danglers and information boards which contains
the detailed history of the Coca-Cola and its product categories and on the other wall, the whole
journey of Coca-Cola was visualized through a snap collage which also includes the snaps of the
advertisement given by Coca-Cola from the very first day. After that group was taken into the
presentation room and entertained through the beautifully designed video with a melodious background
song showing the journey and growth of Coca-Cola globally.

Coca-Cola started its first serving with nine glasses per day in the local market of Georgia but today
in 2016 the capacity extended to 1.9billions per day and consumed within 24million location around
the globe. It is researched that after ‘Okay’ Coca-Cola is the second most recognized term in human
language with its 3500+ products and 24billions dollar brands.
Coca-Cola has its great product extension in multiple categories such as beverages, juices, tea,
coffee, water, sports drink, energy drink, etc. it is believed that if you drink a different coke product
every day so it will take over nine years to try them all once. Worldwide Coca-Cola has 24millions
retail customers and for most of them, coca-cola drink is their major source of revenue. But 79% of
all its beverages are enjoyed outside the US.

In past fifty-four years of journey, Coca-Cola witnessed consecutive increases in annual dividends and
voluntarily become the first company to place calories(44kcal) information on all the products
manufactured except on the refundable glass bottles. And approximately 98% of it is globally
consumed drinks volume are packed in refillable or recyclable stuff.
The system has 250+ bottling partners and 900+ bottling plants togetherly employing 7ooooo+
people and supports more than 7 million indirect jobs through multiple projects undertaken for the
welfare of society. For its brand Mazaa, the company took the initiative to train 25000 mango farmers
with sustainable agriculture practices under the project and become the world’s top 10private
employer.

After the short glimpse about the Coca-Cola, it was the time to witness the rolling machines and cap
in the taste of happiness i.e visit to the production unit through a secret door which is exactly
shaped as similar to the gate of the locker in which the secret formula of the coke is hidden in
Jacob’s pharmacy. It was a nice experience to witness the production process and bottling of the
different drinks. Students were shown the entire operational process of its product range (Limca, Mazaa,
Kinley Water, Minute Maid, Coca-Cola Zero, Fanta) in cans and bottles of various sizes. The students
were informed that the plant has a capacity to fill in 600 cans and 240 Mazaa and minute-maid
bottles in 60 seconds.

The other part of the visit showcased the different prototype of bottles which has been shaped
differently by each successive period as per the need of the innovative world. Visit also highlighted the
various CSR activities undertaken by Coca-Cola. In addition, there were many fun-based activities for
the students such as X-Box games, Selfie-corners, coke studio and interesting facts about the polar bear
and Santa Clause and how they are related to Coca-Cola. A magic wall reflecting the actual contents
of the taste of happiness. And most interesting was the e-based quiz framed to examine the recall of
information gathered by students during the visit and winners were awarded the prizes.
Overall the entire visit spread over a wonderful and entertaining day which throwback the glimpse
of knowledge, experience, and fun.

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