Guest Lectures


Event Topic Webinar on Fundamentals of Digital Marketing
Category Webinar
Date & Day 9th July, 2021

Institute of Management Studies, Ghaziabad

(University Courses Campus)


REPORT OF Webinar on Fundamentals of Digital Marketing

Event Name: Webinar onFundamentals of Digital Marketing

Date & Day: 9th July, 2021

Guest Speaker: Mr. Amit Patadia

Designation/Organization: Director and CTO at infotachusPvt.Ltd.

Topic: Fundamentals of Digital Marketing

Event Timing: 11.00 AM

Number of Students: 150

Venue: Online Zoom Platform


Summary of the Event:

The Management Department of IMS, Ghaziabad University Courses Campus had organized the webinar on "Fundamentals of Digital Marketing " on the 9th of July, 2021, in which the guest speaker was Mr. Amit Patadia(Director and CTO at infotachusPvt.Ltd.)


The event was started by warm greetings and by introducing our Guest Speaker, Mr.AnkitPatadia. Later the anchor introduced the Head of Management Department, Dr. Geeti Sharma and the other faculty members of the IMS, Ghaziabad University Courses Campus. Then the Guest Speaker took over the screen and overviewed the audience regarding the topic of the session and introduced the concept of digital marketing to them.


The speaker highlighted few points which were regarding the importance of digital marketing in today’s era, he also highlighted the difference between digital marketing and traditional marketing later, he got into the deeper concepts of digital marketing as well. He very well portrayed the insights. Along with his word of mouth, he beautifully answered the questions that hit people’s minds.


The overall session was really interactive and very insightful as well. The session was ended with a vote of thanks proposed by Dr. Geeti Sharma, where she conveyed her heartful thanks to the guest speaker, management department, the student’s coordinator and the participants for making the event a grand success.


Learning outcome:


  • Difference between traditional and Digital Marketing – The speaker explained how digital marketing is different from traditional marketing and how digitalization has adversely affected the market situations, he also provided in-depth knowledge about the current market scenario’s as well.


  • Need for Digital Marketing in today’s era– The speaker mentioned that if you want your brand at the top then you have to be the first one to position it in consumer’s mind by using marketing skills and conveying the right information regarding your product in the minds of the consumers in order to create right brand image and perception regarding the same.



  • Role of email marketing and social media marketing – How can brand enhance themselves by promoting and advertising digitally with the help of social media platforms such as Instagram, Facebook, twitter and LinkedIn by providing authentic information regarding the same.


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