Career Development Centre organized the workshop on 'Elevator Pitch' on 24 January 2019 for the final year students of BBA (Batch 2016-2019) and members of E-Cell. Around 125 students attended this program. It was conducted by Ms. Priyanka Sadhna, Chairperson CDC. She explained the concept of Elevator Pitch and correlated its significance in the personal interview round. The workshop began with affirmatives lines for being fearless and destroying the enemies within all of us. The relevance of Elevator Pitch and its components such as WIIFME, USP and value proposition were also explained with help of relevant examples. To drill down further, AIDA principle was also referred to analyze the ways of igniting curiosity and driving action. Two activities were organized, where students tried to bring on the conviction and credibility factor on the table. The students took full ownership of the learning activities and displayed a high level of energy. CDC Team extended a note of gratitude to Dr. Sapna Rakesh, Director, IMS Ghaziabad-University Courses Campus, for the series of workshop planned for students' development. Dr. Geeti Sharma, Chairperson BBA and Dr. Indrani Bhattacharjee and Coordinator (Final Year, BBA) appreciated deep inclination of the students for unfolding new pages of self analysis. Students pursuing BCA - Rajat and Shivam assisted CDC team for smooth coordination.