The Role of Emotional Intelligence in Business: Why It Matters for BBA Graduates


The past decade has seen a burgeoning demand for unconventional courses. In the past, Indians placed excessive value on technical courses due to the added prestige they brought. However, the growth of the corporate sector has conveyed that soft skills, communication skills, professionalism, etc., are just as important as technical skills.

Thus, emotional intelligence has become another important facet of conducting business in today’s world. Heavy work pressure management, deadline achievement, etc., need emotional intelligence more than technical skill and it is therefore necessary that business schools focus on emotional intelligence as well.

IMS Ghaziabad (University Courses Campus) has always focused on maintaining a balance between technical skills and the emotional quotient of its students for three decades now.

Founded in 1990, the IMS Ghaziabad (University Courses Campus) has several cutting-edge courses accredited by UGC. The BBA program of IMS Ghaziabad (University Courses Campus) is often regarded as the best BBA college in Delhi/NCR. The program is centered on:

  • Stable learning atmosphere for research
  • Entrepreneurial application
  • Practical application


The program is centered around providing quality education by emphasizing on emotional intelligence, innovation, enhanced management techniques and entrepreneurship.  The four factors that make IMS Ghaziabad (University Courses Campus) the best BBA college in Delhi NCR are:

 

1.  33 years’ experience

In the past 33 years, IMS Ghaziabad (University Courses Campus) has focused on assimilating different factors, such as research, entrepreneurial development, etc., to drive its students forward. This learning style has earned them first rank in North India and Seventeenth rank in all of India by IIRF for best BBA colleges in 2022. Furthermore, it was awarded the Number 1 BBA private institute of Uttar Pradesh by the Times B School Survey of 2021, among other achievements.

 

2.  Specialized Curriculum & Research  

IMS Ghaziabad (University Courses Campus) provides six separate specialization streams within the entirety of the program.

 

I. Banking & Financials services

The course educates students on retail banking, financial institutions, mutual funds, and security funds overview. They also include fintech and insurtech within their curriculum.

 

II. Marketing 4.0

The marketing program Combines digital marketing basics, product and brand management, and financial services marketing. The course synergistically covers traditional and modern chapters.

 

III. Data Analytics and Management

The data analytics curriculum includes Microsoft Excel operations, data visualization operations using Tableau, and data science programming.

  

IV. International Business

The international business specialization is a mix of Global business operations, International business environment and institutions, International trade and policy framework, and DFTG trade analysis.  

 

V. Logistics and supply chain Management

This chapter examines supply chain strategy and sustainability, E-commerce retail logistics, and customer clearance and forwarding.

  

VI. Human Resource Management. 

Coupled with human experience and intelligence, employee development and appraisal methods, and compliance management.

 

Beyond the basics, IMS Ghaziabad (University Courses Campus) has dissertation projects & MOOC reports added to each course where students conduct individual research on topics that interest them.

 

3. Internships & Live project 

IMS Ghaziabad (University Courses Campus) provides ample corporate experience to help students scout their future in the corporate landscape. The internship program sharpens intellectual ability, corporate judgment, decision-making ability, and written and oral presentation. Students are required to work on a 6-8 week internship project as a course requirement and can enroll in live projects in reputed organizations like:

  • Modi Naturals
  • SONY
  • Pine Labs
  • ITC
  • Flipkart
  • Future group
  • Nielsen India etc.

4. Final Placements

The placement program enhances the institution’s position as the Best BBA college in Delhi/NCR. The career resource center organizes the final placements and IMS Ghaziabad (University Courses Campus) is considered to be providing the best placement opportunities to its students. Top recruiters for IMS Ghaziabad (University Courses Campus) graduates are:

 

  • UAE Exchange Dubai
  • Tommy Hilfiger
  • Da Milano
  • Parle Agro
  • Hitachi
  • Godrej & Boyce
  • Amazon 
  • Naukri.com
  • Royal Bank of Scotland.  

   

All the above factors have been a key to the success of IMS Ghaziabad (University Courses Campus), as they have produced more than 33,000 alumni with corporate and professional success in the industry. Several of these alumni return to campus as part of placement talks, industrial visits, and fund-raising. The institute reviews its program to constantly refine its methods and provide the best value for money possible.

Like thousands of students before you, avail academic and placement benefits by joining IMS Ghaziabad (University Courses Campus) today.