The Bachelor of Business Administration is a systematically designed three-year undergraduate programme for students aiming to enhance their business and managerial skills. Making them competitive to bloom as future leaders. The focus is not only theoretical learning but also practical exposure by encouraging practical implication, research, real corporate exposure and developing entrepreneurial thinking.
With 36 years of excellence record, we at IMS focus on nurturing our students' decision-making ability and building confidence, which leads towards students vision and integrity. Designing a comprehensive programme in all critical areas of management domains, viz., general management, finance, marketing, human resources, etc.
A programme with a six semester of span builds students' understanding from fundamentals to advanced managerial practices. Not only from the classroom, but we also ensure learning from a variety of other sources. This includes workshops, expert talks, guest lectures, industrial visits, internships, business projects, simulations and case studies.
36 years
Legacy
Student
Research
Domain
Specializations
Placement &
Live Projects
With a legacy of sustainable efforts, our institute in Delhi NCR has been upheld as a stalwart of business education within India and received various accolades. And therefore, students give priority to IMS Ghaziabad For BBA Courses.
We are ranked as:The program follows the European Pedagogy Adapted Model, which is an internationally benchmarked and the best teaching system consisting of experiential aspects such as ?ip classes, ERP driven modules, emphasis on research, case-based practical learning, personality enhancement and strong corporate interfaces such as guest lectures, workshops and live projects. Mandatory summer internships of 4-6 weeks, project report evaluation based on internships, rigorous evaluation, structured feedback and peer enrichment series also form an integral part of the curriculum.
Specializations:Banking, Financial Services and Insurance, Marketing 4.0, Data Analytics in Management, International Business, Logistic & Supply Chain Management and Human Resource Management
Results / Merit holders:Since its inception, our BBA courses are consistent in producing University Toppers. With the endeavour to impart quality education, we have strived & succeeded in giving 100% results and have grown the learning sphere with multiple folds. It makes us the best BBA college in Delhi NCR.
Mentoring Program:Students are given the opportunity to understand professional dimensions by interacting & seeking guidance from their faculty mentors, Industry Experts and Alumni of the Campus. This traditional academic initiative of the institute helps the students to break the shackles and unleash their true potential.
Corporate Connect:Career Resource Centre-CRC serves as a catalyst to bridge the gap between academia and industry. The team strives to strike a match between corporate expectations and student aspirations. The centre supports all the processes dealing with international & national placements, internships, live projects, workshops, industry interaction, and corporate visits. These features make the student join IMS Ghaziabad for BBA courses.
Personality Development & Grooming:We nurture the students in all the areas related to career trajectory and personality enhancement. With a well-established Career Development Centre (CDC), we aim to accentuate students ability to transcend into paragons of efficiency, who can map up to the corporate and society expectations. Students are also benefited by individual counselling sessions and psychometric personality assessments which provide a powerful framework for driving positive change, harness innovation and achieve excellence.
Student-driven Clubs:Number of student-driven clubs empower the students and provide them with opportunity to witness experiential learning. The practical exposure gained by the student not only enhances the overall personality but also provides the platform to learn management practically. These clubs provide a forum to our students to hone and showcase their multidimensional skills like - artistic, literary, sports and management.
Placements:Our successful track record of national and international placements are testimony to the spectra of the industry exposure provided to the students. Our robust industry-academia interface strives to fit the right talent to the right place. Students have been placed in top-notch brands like UAE Xchange - Dubai, Tommy Hilfiger, Da Milano, Hitachi, Godrej & Boyce, Amazon.com, Parle Agro, Naukri.com, Royal Bank of Scotland and Just Dial Pvt. Ltd. etc. through on-campus and off-campus placements.
The curriculum is divided into six semesters with a perfect blend of academic university-prescribed curriculum & value-added courses.
| UNIVERSITY CURRICULUM | |||
|---|---|---|---|
| FIRST YEAR | |||
| SEMESTER I | SEMESTER II | ||
| Course Code | Subject Name | Subject / Paper Title | Subject Name |
|
CC-101 |
Principles and Practices of Management |
CC-201 |
Human Behaviour & Organisation |
|
AEC-101 |
Business Communication |
CC-202 |
Marketing Management |
|
CC-102 |
Financial Accounting |
CC-203 |
Business Economics |
|
BBA-104 |
Business Statistics & Logic |
SEC-201 |
Emerging Technologies and Applications |
|
AEC-102 |
General English I |
MDE-201 |
Media Literacy & Critical Thinking |
|
MDE-101 |
Indian Knowledge System |
VAC-201 |
Indian Constitution |
|
VAC-101 |
Environmental Science & Sustainability |
AEC-201 |
Business Communication- II |
| SECOND YEAR | |||
| SEMESTER III | SEMESTER IV | ||
|
MJDSCC |
Cost & Management Accounting |
MJDSCC |
Entrepreneurship & Startup Eco System |
|
MJDSCC |
Legal & Ethical Issues in Business |
MJDSCC |
Operation Management |
|
MJDSCC |
Human Resource Management |
MJDSCC |
Financial Management |
|
Indian System of Health & Wellness |
Business Research Methodology |
||
|
SEC |
Management Information System |
VAC |
Business Environment & Public policy, or International Business or Geo Politics and the impact of business or Public health and management |
|
VAC |
Yog & Physical fitness/ Sports/ NCC/ NSS/ Disaster Management |
Enterprise system and platform |
|
| THIRD YEAR | |||
|
|
SEMESTER V |
|
SEMESTER VI |
|
BBA-501 |
Arithmetic Aptitude |
BBA-601 |
Strategic Management & Business Policy |
|
BBA-502 |
Aptitude Reasoning |
BBA-602 |
Operation Research |
|
BBA-503 |
General Business Awareness |
BBA-603 |
Fundamentals of E-Commerce |
|
BBA-504 |
General English |
BBA-604 |
Economic and Industrial Law |
|
BBA-505 |
Elective Paper |
BBA-605 |
Elective Paper M-3/ F-3 |
|
BBA-506 |
Elective Paper |
BBA-606 |
Elective Paper M-4/ F-4 |
|
BBA-507 |
Summer Training Project Report based on Viva-Voce |
BBA-607 |
Comprehensive Viva-Voce |
| Elective Papers in Specialisation | Elective Papers in Specialisation | ||
|
|
Marketing |
|
Finance |
|
M-1 |
Rural Marketing |
F-1 |
Corporate Taxes-Direct and Indirect Tax |
|
M-2 |
Service Marketing |
F-2 |
Financial Institutions & Investment Management |
|
M-3 |
Retail Management |
F-3 |
Cost and Management Accounting |
|
M-4 |
Digital Marketing |
F-4 |
Company Accounts |
To enhance the soft skills and employability skills of the students, we offer value-added modules from the commencement of the 1st semester in line with the university course curriculum. With a well-established Career Development Center, we design a comprehensive module that extensively works on students overall grooming, personality and soft skills. Also, to develop technical competencies, we run modules for Basics & Advance MS Excel and Tally.
| Specialisation | II Semester | III Semester | IV Semester | V Semester |
|---|---|---|---|---|
| Marketing & Digital Strategy | Digital Marketing & Content Strategy | UX/UI and Customer Journey Mapping | Marketing Analytics using Python & Excel | Omni-Channel Strategy & Capstone Project |
| Human Resources & People Analytics | Human Resource Strategy | HR Tech & AI-based Recruitment Tools | HR & Performance Analytics using Power BI | Conflict Management & Emotional Intelligence |
| Banking, Financial Services & Fintech | Basics of Fintech & Digital Banking Tools | Overview of Insurtech | Securities Market & Investment Research | Corporate Finance & Valuation |
| Business Analytics & Data-Driven Decisions | Advanced Excel + Data Cleaning Techniques | Python & R for Business Analytics | Data Visualization using Tableau/Power BI | AI/ML Basics for Business Applications |
| Strategic Leadership & Innovation | Design Thinking & Ideation Labs | Business Model Canvas + MVP Tools | Startup Finance + Pitch Deck | ESG, Ethics & Responsible Leadership |
| Retail Operations and Supply Chain | Introduction to SCM | Logistic Management & Role of Automation in Logistic Management | Phygital Supply Chain Management | Advances in SCM |
Marketing 4.0
Banking, Financial Services & Insurance
Data Analytics in Management
Human Resource Management
International Business
| Specialisation | II Semester | III Semester | IV Semester | V Semester |
|---|---|---|---|---|
| S-1 Marketing 4.0 | BBA 201: Introduction to Digital Marketing | BBA 301: Strategic Brand Management | BBA 401: Retail Logistics and E-commerce | BBA 501: Marketing Analytics |
| S-2 Banking, Financial Services & Insurance (BFSI) | BBA 201: Introduction to Financial Institution and Retail Banking | BBA 301: Mutual Fund Distributors | BBA 401: Overview of the Securities Market | BBA 501: Fintech and Insurtech |
| S-3 Data Analytics in Management | BBA 201: Data Analytics using Excel | BBA 301: Data Visualization Using Tableau | BBA 401: Data Analytics using Python | BBA 501: R Programming for Data Science |
| S-4 Human Resource Management | BBA 201: Human Experience and Intelligence | BBA 301: Employee Development and Appraisal Methods | BBA 401: Compliances Management | BBA 501: HR Analytics |
| S-5 International Business | BBA 201: Globalizing International Business | BBA 301: International Business Environment and Institutions | BBA 401: International Trade & Policy Framework | BBA 501: Cross-cultural management for international business |
We at IMS Ghaziabad University Courses Campus offer value-added career enhancers and global exposure to our students. We focus on strengthening student employability through industry-aligned certifications and global learning platforms, ensuring students are job-ready and future-ready.
Harvard Manage Mentor (HMM)- Global leadership and management development platform by Harvard Business Impact. HMM helps students develop a managerial mindset and leadership competencies aligned with global standards
Coursera (Global Universities & Industry Partners)
Certifications from top global universities & companies (Google, IBM, Meta, Microsoft, etc.)
Skill tracks in:
Grant Thornton, an initiative of industry Interface & professional exposure
Industry-driven sessions, workshops, and training modules by Grant Thornton professionals
Exposure to:
Through these platforms, students gain multiple skills that help them to outgrow their exposure in
Workshops Organised on Campus
We believe in fostering a culture of continuous learning, creativity, and practical skill development. Throughout the academic year, the campus hosts a series of interactive workshops designed to empower students, enhance professional competencies, and ignite intellectual curiosity across diverse fields.
These workshops bring together students, faculty, industry experts, and alumni to create meaningful learning experiences beyond the classroom. They cover a wide range of topics from technical skill building and innovation to personal development and career readiness, ensuring there’s something valuable for every learner.
Each workshop has seen enthusiastic participation, dynamic collaboration, and inspiring outcomes, further strengthening our campus as a vibrant hub of learning and innovation.
|
Event Type |
Title |
Date |
Detail |
|---|---|---|---|
|
Work Shop |
Workshop on Placement Readiness through NLP |
29th August 2025 |
Dr Tazyn Rahman (TEDx Speaker & Neuro-Linguistic Programming Specialist) focused on enhancing students’ confidence, visualisation skills, and professional readiness through the application of NLP techniques and the ASK framework (Attitude, Skills, Knowledge). |
|
Work Shop |
Excel-lent Finance: From Data to Decision |
September 24, 2025 |
Led by Ms Bharti Goel, the session was focused to bridge between academics and real-world experiences with practical application. |
|
|
|||
|
Work Shop |
Full-Stack Development |
5th November 2025 |
designed to provide hands-on experience and practical knowledge. Whether you are starting your coding journey or aiming to upgrade your skills, this workshop is tailored to help you grow as a developer. |
|
Work Shop |
Illuminate- Entrepreneurship workshop |
6th November 2025 |
|
|
Work Shop |
Digital Advertising Creation |
12th November 2025 |
Lead By Prof Ms. Komal Kapoor |
|
With the growing need for visually appealing academic and |
|||
|
professional content, the workshop aimed to help students build confidence in using Canva, a versatile and user-friendly graphic design tool. |
Our intellectual community consists of eminent, dedicated and highly experienced faculty mentors renowned for having rich academic & corporate experience and possessing high standards of moral and ethical values.This makes the program academically more effective and vibrant.
Presented & Published Papers in National & International Journals
Engage and Develop Millennials through ICT
Focus on Continous Self- Enhancement
Incisive acumen in facilitating student connect as Mentors
Rich Corporate and Academic Experience
View Link: core-faculty-management-studies.php
Career Resource Centre-CRC serves as a catalyst to bridge the gap between academia and industry. The team strives to strike a match between corporate expectations and student aspirations. The centre supports all the processes dealing with international & national placements, internships, live projects, workshops, industry interaction, and corporate visits. Various initiatives like Industry Expectation Program is planned to enrich the students with real business scenarios. CRC student coordinators also participate actively to ensure compliance with numerous policies. Thousands of IMS alumni are working in top organizations across the globe and have proved their mettle in leadership positions. Our successful track record of placements are testaments to the quality of our students' pool and the robustness of our academia industry interface.
The placement process is transparent and commences by inviting the leading companies from all sectors into the IMS portals, where the eligible students are facilitated to go through the entire recruitment process. The entire process is governed by the student's ability and performance, as well as the requirements and norms of the Industry.
Our students have bagged job offers in top-notch national and international brands in India and abroad like UAE Xchange - Dubai, Tommy Hilfiger, Da Milano, Hitachi, Godrej & Boyce, Amazon.com, Parle Agro, Naukri.com, Royal Bank of Scotland and Just Dial Pvt. Ltd. etc.
As a team, we thrive on the philosophy of innovation and evolution in quality and contemporary education for adding value to the professional life of the students. Thus. the placement activities are further supplemented through business expert interactions, live projects, summer internships and special industry guided visits.
View Link: https://www.imsuc.ac.in/placement/UG%20Placement-Batch%202021-24.pdf
Professional development cannot be effectively witnessed following the theoretical approach in the academic environment. These facets can only be learned experientially through direct, on-the-job experience working with successful professionals and experts in the field.
Following the pragmatic approach, the institute provides internship opportunities to the students so that they can get industry exposure and learn themselves by having hands-on experience.
The educational process in the internship course & live projects seeks out and focuses attention on many latent attributes, which do not surface in the normal classroom situations. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc.
At BBA program, Summer Internship of 6-8 weeks is a mandatory part of the academic curriculum. Also, students are sent on various live projects in various organizations of repute entailing Modi Naturals, SONY, Pine Labs, ITC, Flipkart, Future Group, Nielsen India, etc.
BBA alumni are holding prestigious positions across the globe and have won numerous accolades for their managerial acumen. We nurture and foster symbiotic relationships by interacting with people across the industry. Corporate head-honchos as well as doyens from the academia are invited to share their valuable insights from their rich experience about contemporary business issues, varied industry practices and major business developments.
These guest lectures serve as a valuable means of interaction between students and practitioners and have helped in building mutually beneficial long-lasting relationships with the corporate sector.
Corporate & Alumni Talk Series from Eminent Experts from organizational giants like Apple, Samsung, L&T, NTPC, Amazon, Nestle Dabur and TED Speakers are some of the success factors.
Industrial visits are an integral part of BBA program, during which students visit various companies and sharpen their skills and gain valuable insights on the internal working environment and work culture of the organization. Moreover, as innovation transitions from academia to industry, these industrial visits focus on preparing the students to learn about the day-to-day workings of a particular industry and understand the fundamentals of operations and administration. The visit also helps the students to get the hang of the current management practices followed by the organizations and acquire traits that the industry demands from them. Some of the visits that students have undertaken in major organizations entails- Coke, Atlas, Mother Dairy, Yakult, SEBI, Amul, Parle, Maruti, etc.
Guest lectures & Workshops are a regular feature and an integral part of the pedagogy of IMS. Corporate head-honchos as well as doyens from the academia are invited to share their valuable insights and conduct lectures from their rich experience. The workshops provide hands-on experience to the students and help them to not only learn various industrial concepts pragmatically but also makes them aware of the contemporary business issues, the challenges and combating techniques of the same adopted by diverse organizations.
To View Details Click here...
Campus life at BBA is zestful and active with a myriad of students clubs and committees. The program emphasizes on activities that enable the students to grab opportunities for their holistic development. To inculcate the habit of organizing and managing the professional events directly, the program offers 21 student driven clubs in the campus.
These clubs provide a conducive and out-of-the-classroom learning environment promoting the creative bent and inventive thinking which cultivates and nurtures their talents and leadership capabilities. It grooms them to be multi-skilled professionals actually executing several managerial tasks of the club which helps them to hone their managerial and competitive skills in domains like - artistic, literary, sports and management, etc.
Students are elected for various positions entailing President, Vice President, Secretary, and members through a rigorous election process conducted by the election committee. These elected students of various clubs organize & coordinate numerous simulation games, quizzes, competitions and seminars at the Intra-Institute level which form the essence of Management Program. They lead by example, by exhibiting integrity, impeccable work ethics and upholding morale of the clubs and events organized in the college.
During their journey, students learn to tell their stories. They listen and answer. They plan and lead. They give feedback - and accept it. Through this community of learners, students find their path to leadership.
View More details: http://www-el63v.hosts.cx/club.php
IMS University Courses Campus, with 36 years of excellence, shares strong association and bond with over 45,000 alumni of the institute who are holding prestigious positions across the globe. Since its inception it has produced number of leaders, entrepreneurs, academicians, and many more. Our alumni have not only created a niche for themselves in the corporate world but also served as our Brand Ambassadors in the industry in the nation and abroad. In order to strengthen the fraternity bond between the alumni and existing students, the institute facilitates professional and personal networking by organizing various events like alumni reunions, coffee meets, cricket series tournament and other activities to let alumni relive their memories. The Alumni are also interested to serve their alma-mater to showcase their gratitude towards the institution. The Institute harness their presence for various activities that are beneficial for the students, college management and alumni in the form of:
Mentorship and Scholarships: Alumni helps the students by mentoring them in their areas of expertise and also contribute scholarships to deserving students.
Career Guidance: They also provide guidance to students in the form of corporate talks/Guest Lectures/CEO Talk series on the latest trends in the market and industry expectations from students.
Placements: Alumni help students get placed in their respective organizations and also involve them in Internships and Live-Projects.
Fund-raising: A strong alumni association also contributes towards various developmental activities of the institution.
Excursion Trips are organized every year to give domestic and International exposure to students where they witness new things, learn about new environment and involve themselves in an authentic experience. Students visited Dubai, Singapore, JIM Corbett National Park, Kingdom of Dreams that not only reduces the boredom of classroom lectures but give abundant memorable experience and thorough knowledge of various aspects in life. These trips contribute to the cognitive development of students where they foster a sense of enjoyment, teamwork and community leaving a long-lasting experience.
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Scholarships & Awards under various categories are provided to the students. For details click here
BBA is a full-time undergraduate course that lasts for three years and is divided into six semesters, followed by the structure of Chaudhary Charan Singh University, Meerut.
Eligibility:Students who have completed 10+2 from any recognised board with an aggregate of minimum 55% marks are eligible to apply. Admission procedures may include merit-based selection, personal interview and entrance evaluation.
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Candidates appeared in 10+2 examinations and awaiting their results are also eligible to apply. Their candidature, however shall be considered, subject to their clearing the qualifying examination
10+2 in any stream with a minimum of 45% marks for General & OBC candidates and 40% marks for SC and ST candidates
Interested Candidates can obtain Application forms from Admission Office of IMS, Ghaziabad University Courses Campus or Candidates can also fill the Online Inquiry form by clicking on the following Link.
Candidates seeking admission in BBA are required to meet the Admission Counsellor in the Institute Premises. Admission is confirmed on the basis of personal interview and merit
Candidate having 1 or 2 Years gap after XII is required to submit a Gap Year Certificate
Achievers dont do different things they do things differently I think this phrase defined my journey from IMS to Google. IMS and its faculties have been a constant inspiration and source of encouragement for adding feathers in my cap. I thank the institution for its priceless teachings and values that it has imbibed in me and helped me in driving my roadmap to corporate.
Achievers dont do different things; they do things differently I think this phrase defined my journey from IMS to Google. IMS and its faculties have been a constant inspiration and source of encouragement for adding feathers in my cap. I thank the institution for its priceless teachings and values that it has imbibed in me and helped me in driving my roadmap to corporate.
Believe in yourself and all that you are. Know that there is something inside greater than any obstacle. The knowledge that I have gained from IMS has enabled me to face all the challenges in the industry and made me the person I am.
It gives me great pleasure to say with pride that I have completed my graduation from this college. The relationship between faculties and students is very cordial, which stimulates professional & personal growth in depth. The 3 years spend here were splendid.