Department: IMS School of Management

5+ Years

• Dr. Shruti Sharma is currently Associate Professor in the Faculty of School of Management, IMS UC Ghaziabad, India. Dr. Sharma has worked as an internal trainer and teacher in the management arena. Her doctorate degree is in Commerce & Management from University of Kota, Kota Rajasthan and she completed her dissertation research on the topic of “Managing Stress to Improve Efficiency & Motivation: A Case Study on an Academic Performance of Coaching Faculties in Kota City”, She has two postgraduate degree specialties-one in Business Administration (Masters of Commerce) and another is MBA in Marketing & HR. Her core subjects are Marketing Management, Principles and practices of Management, and Rural and Advertising Management.

• Awards & Honors –

Awarded Doctorate Degree by Govt. University of Kota, Kota Rajasthan on the topic “MANAGING STRESS TO IMPROVE EFFICIECY & MOTIVATION: A case study on an academic performance of coaching faculties in Kota city”, September 2019.

• Scoring Ist Position in 2nd Semester Examination of MBA, 2009-2011.
• Scoring IInd Position in 3rd Semester Examination of MBA, 2009-2011.
• Certified by Google, Upgrade, HubSpot, Great Learning, for Retail Management skills.

• Areas of Interest- Marketing & HR
• Research publications in National/ International Journal-
• Paper published in International Journal of Interdisciplinary Research and Innovations: Vol.6, Issue 3, pp: (199- 205), Month: July-September 2018, ISSN 2348-1218 (PRINT), ISSN 2348-1226 (ONLINE) “Human Values, Workplace Behaviour and Their Impact on Productivity”
• Paper published in Journal of Engineering Technologies and Innovative Research (JETIR): Vol.6, Issue 4, pp: (159- 166), Month: April 2019, ISSN 2349-5162 “A Critical Analysis of Stress Faced by Teaching Professionals at Coaching Institutes in Kota City, With Special Reference to Role Stressors and Job Satisfaction”
• Paper published in International Journal of Innovations & Research Analysis (IJIRA) UGC (Peer Reviewed Refereed Quarterly Journal): Vol. 02, Issue no. 01, March, 2022, ISSN:2583-0259 “An Analytical Search On Work Life Balance Among Working Women’s Personal Life”
• Paper published in International Journal of Education, Modern Management, Applied Science & Social Science (IJEMMASSS), UGC (Peer Reviewed Refereed Quarterly Journal: Vol. 04, Issue no. 02, Jun,2022, ISSN:2581-9925 “Antecedents Influencing the Brand Switching Behaviour Among Youth in Apparel Purchase”
• Paper presented at National/ International Conferences-
• Paper presented titled “Human Values, Workplace Behaviour and Their Impact on Productivity” in national seminar on “Managing Business with human values challenges & measures” held on 24th march, 2018 at IPEM Ghaziabad.
• Paper presented titled “An analytical search on work life balance among working women’s personal life” in 2nd International conference on “Innovative research in science, technology and management” (IC-IRSTM-2019)
• Paper presented titled “Online education amid Covid-19 in the context of higher education India and future prospects” in International Conference “Building Resilience and sustainability for India for ever changing turbulent world- A vision for 2030” held 21st and 22nd April 2022 at IMSUC Ghaziabad.
• Paper presented titled “Digital Marketing: the impact of a new age tool for online business retailers.” in International Conference “Building Resilience and sustainability for India for ever changing turbulent world- A vision for 2030” held 21st and 22nd April 2022 at IMSUC Ghaziabad.
• National Seminars Attended-
• 2ND International conference on “Innovative Research in Science, Technology and Management” (IC-IRSTM- 2019) Participated Paper Title “An Analytical Search of Work Life Balance Among Working Women’s Personal Life”
• National seminar on “Managing Business with Human Values Challenges & Measures”, Organized by Institute of Professional Excellence & Management in 2018, Participated Paper Title “Human Values and Their Impact On Productivity”
• Participated in the National Seminar under Joint Auspices of Career Point University & Indian Accounting Association, Kota on ‘Corporate Reporting in India’ held on 23rd March 2014.
• Workshops Attended-
• Participated in AICTE recognized Short Term Course on INDUCTION TRAINING PROGRAMME THROUGH ICT Organized by National Institute of Technical Teachers Training and Research Chandigarh.
• Participated in Workshop: Systematic Reviews and Meta-Analysis on 20th April 2022 Organized by IMS UC Ghaziabad
• FDP Organized/ Attended-
• Participated in two weeks ‘FACULTY DEVELOPMENT PROGRAM ON ENTREPRENEURSHIP’ from 09 September 2013 to 20th September 2013, Organized by Malaviya National Institute of Technology, Jaipur.
• Participated in 7 days FDP on “Recent Technological Trends in Science, Management and Technology”, 1st- 7th Feb 2022, IIMT UNIVERSITY MEERUT
• Participated in 7 days FDP on “Emerging and Innovative Approaches in Management, IT and Communication in Teaching and Research”, 9th – 15th June 2022, IIMT COLLEGE OF MANAGEMENT
• Participated in 2 days MDP on “Enhancing Workplace Productivity through Neuro Linguistic programming and Emotional Intelligence” 25th - 26th May 2022 IPEM INSTITUTE, GHAZIABAD
• Participated in 5 days FDP on “Research Methodology: Tools and Techniques” 14th-18th Feb 2022 IMS UC Ghaziabad.
• Participated in the Webinar titled “Union Budget 2022-23: Analysis & Impact” held on 5th February 2022, Organized by Government College, Bundi Rajasthan.
• Participated in the Webinar titled “Union Budget 2022-23: Backdrop & Expectations” held on 29.01.2022, Organized by Government College, Bundi Rajasthan.

MARKETING & HR

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