A competent professional with 12 years plus experience in industry and academia covering domains like higher education program management, academic delivery, assessments, examination conduct and supervision, student engagement and connect, strategic planning for businesses. I am a marketing enthusiast and teacher. I love learning new things and have developed my interest in digital marketing. I love communicating talking and listening to people, their opinions, and there thoughts. Proficient in delivering subjects like Marketing, Communication, Strategy, Management Science, Business Skills and Organization Behaviour to undergraduate and postgraduate management students.
• Cleared UGC NET Management Examination December 2020
• Awarded By AGS Teachers Excellence Award 2021 for outstanding contribution & achievements in the fields of Education.
• Best faculty for innovation and teaching pedagogy 2021 – By Institute of Applied Medicines and Research.
• Best Research Paper award at IMS Ghaziabad International Conference 2020
• Best Research Paper at IPEM International Conference 2020
• Best Research Paper at IPEM International Conference 2019
• Certified by Google, HubSpot, Accenture, Great Learning, Amity Future Academy for Digital Marketing skills.
Marketing, Digital Marketing, New Product Development & Management
1. Principle and Practise of Management BySavera Publication
2. E-Banking BySavera Publication
1. International Journal of Research in Management, Economics and Commerce Impact of celebrity endorsement in advertisement on customer buying pattern
2. National Aayam: AKGIM Journal of Management Digital and Social Media Marketing: A brief study of challenges posed towards Indian Advertising Industry
3. National Allana Management Journal of Research Celebrity endorsement: A strategic tool for market communication and promotion
4. National MAIMT- Journal of IT & Management An Analysis of Benefit segmentation of Cigarette Market in Delhi
5. National IAMR Journal of Management and Entrepreneurship A study of diversity in Retail Purchases Behaviour in Food and Grocery in NCR (Noida & Ghaziabad): An aid to formulate Retail Strategy
1. IMS International Conference on Marketing in the digital world: Impact on the Indian Economy Won Best Research Paper award for the paper, "Digital and Social Media Marketing: Impact on advertising IMS
2. National Seminar on Digital India IPEM National Seminar on Work-life balance: Need Challenges and Measures Won best Research Paper Presentation for the paper, "Work-life balance study based in India: an analysis of India with its peer countries.
3. Centre for Management Development National Conference on Emerging issues in marketing: Opportunities and threats Model Development and validation for studying consumer preferences of Car owners
4. CMD National Seminar on Redefining HR Practices for sustainable corporate development Human Resources and sustained competitive advantage: A resource-based perspective
5. IAMR National Seminar on Green Marketing and society That is there for green marketing in India: An analysis on the basis of opportunities and threats for green marketing in India
6. OIMT, Rishikesh AICTE sponsored Seminar on Management Education in 21 Century Impact of information technology in handling management education: A theoretical study
7. MIET, Meerut AICTE Sponsored National Seminar on "Entrepreneurial Opportunities in Rural India" An empirical study about the scope and complexities and implications: a study of rural tourism in Uttar Pradesh.
8. CERT, Meerut ICSSR Sponsored National Seminar on Impact of public sector reforms on the performance of central public enterprises in India "Disinvestment of public sector enterprises in India after Globalization"
9. GNIOT Management School national conference on strategies for sustainable growth in the era of information technology Indian Banking and their strategies regarding the marketing of their product: A theoretical study emphasizing challenges and solutions
10. Neelkanth, Meerut AICTE Sponsored National Seminar on Financial Inclusion and the cycle of poverty Financial inclusion- A pre-requisite for the sustainable economic growth and development
11. KITE, Meerut National Seminar Creating value by embracing change Retail Service quality: A customer perception study
• Workshop organised by SGT University Research paper writing and Journal selection
• Workshop Series on “Academic Integrity and Ethics” organised by College of Business, University of Buraimi, Al-Buraimi, Oman
• Workshop Series on “Usage of Reference Management Software to Avoid Plagiarism” organised by College of Business, University of Buraimi, Al-Buraimi, Oman
• AICTE & IMS Ghaziabad 6 Days FDP on Social Media Marketing
• Elsevier and Charusat FDP on “Strengthening research planning & Execution skills”.
• IIM Kozhikode e-MDP Professional Certificate Program Product Strategy
• FDP organised by Institute of Management Studies and Research on “ How to be safe from Fake, Cloned, and predatory Journals in Research Publication”
• FDP at IAMR Exploring, Integrating and turning self for achieving personal and professional excellence Emerging trends in Intellectual property rights
• FDP at NIESBUD Entrepreneurship Development and various tools for supporting business.
Wednesday 17-05-2023 11:00AM and
Friday 19-05-2023 11:00 AM.