Career Development Centre organized the workshop on 'Elevator Pitch' on 12 September 2018 for the final year students of BBA (Batch 2016-2019). It was conducted by Ms. PriyankaSadhna, Chairperson CDC. She explained the concept of Elevator Pitch and correlated its significance in the personal interview round. The workshop began with affirmatives lines for being fearless and destroying the enemies within all of us. The relevance of Elevator Pitch and its components such as WIIFME, USP and value proposition were also explained with help of relevant examples. To drill down further, Monroe Motivated Sequence was also referred to analyze the ways of igniting curiosity and driving action. Two activities were organized, where students tried to bring on the conviction and credibility factor on the table. The reverse elevator speech was also discussed critically which also helped to students to understand consequences effectively. Around 150 students participated and took full ownership of the learning activities and displayed a high level of energy.