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Guest Lectures


Event Topic Introduction to Qualitative Research Methods
Date & Day 15th February, 2019

IMS UC Campus Ghaziabad has organise a workshop ?One Day Workshop on Qualitative Research Methods on 15-02-2019. This workshop has been organized for the students of BBA final year. The objective of this workshop was to showcase the importance of Qualitative Research Methods to students. 40 students from BBA Final year (Data Sciences specialization) attended this workshop. Topics covered 1. Introduction to Qualitative Research Methods 2. Comparison of Qualitative and Quantitative analysis 3. Literature review techniques 4. Introduction to Meta-analysis and Systematic literature review 5. Commonly used research tools in Qualitative studies School of Management extended a note of gratitude to Dr. Sapna Rakesh, Director, IMS Ghaziabad-University Courses Campus, for her wonderful initiatives. Dr. Geeti Sharma, HOD, BBA and faculty members who also spared their valuable time for the workshop. Prof. Annirudha Gosh, Assistant Professor, the resource person for the workshop encouraged the students for reading good literature and to understand basic theory behind the research papers.