BBA Department of IMS Ghaziabad- University Courses Campus organized a guest lecture on dynamics of International trade. The opening address was given by Dr. Geeti Sharma - HOD BBA: IMS Ghaziabad - University Courses Campus. She motivated all the students and wished them to perform at their best. International trade between different countries is an important factor in raising living standards, providing employment and enabling consumers to enjoy a greater variety of goods. The two corporate eminent personalities, Mr. Manoj Kumar and Mr. Abhishek Upadhyayshared their experiences and perspectives. Mr. Manoj Kumar is working with L&T Electrical and Automation.

He has more than 14 years of experience in Sales, Marketing, and Business development for Industrial solutions in Refineries, Petrochemicals Power Generation, and Utilities. Mr. Abhishek upadhyaya is working with Armtel as the head of Indian Office since last 2 years. He has worked with various organizations like Godrej, UTC Climate Controls & Security, Tulip telecom and Honeywell security group. They both have a very wide connect across the globe. Dr.Geeti Sharma and Dr. Kalyaan, felicitated the guests with an eco friendly sapling. They interacted with students and shared various concepts, insights and their personal experiences.

Following topics were covered during the session:
Globalization of Markets and its awareness
Why international marketing is so important and what is the difference between marketing domestically and internationally
International Marketing Task
Importance of "uncontrollable elements"
Stages of International Marketing Involvement
Strategic Approaches to Marketing Internationally
International Trade "Opportunities and Challenges"
Why Do Countries have Customs, Taxes , Duties
Inco Terms - ( International Commerce Terminology )
International Business financial Instruments
Logistic Parameters in International Business

In the end, Dr.Shilpi Sarna and Dr.Kalyan presented a memento for being there and guiding with the students.