The session was started at 9:30 AM. It was the workshop of Digital Marketing. Workshop was taken by Dr. Sahil Gupta faculty who is faculty at IMSUC Ghaziabad and he is also specialist of Oracle Retail Marketing, Digital Marketing and Market Research. He started his workshop with a question that was "If you think about Digital Marketing, what comes first in your mind?" There were a lot of answers to this question like Payment Application, Social Media, Online Gaming and many more. After that he explained how online advertisement is made. After the advertisement part he explained some key term of Digital Marketing like (Content, Context, Hashtag, Shares, Engagement, organic reach is down, Social is becoming more ('pay to play') and he explained these things very well. He gave us knowledge about many things like Social Media, Social Marketing, Blogging, SEO and much more. He also Spoke about the Back Link and Forward Link. We thank our college for Presenting such a wonderful Workshop of Digital Marketing for us.