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Guest Lectures


Event Topic MARKFEST 2020
Category Student Fest
Date & Day 1st February, 2020



"The Future belongs to those who believe in the beauty of their Dreams"

Chief Guest:
Mr. Rajkiran Kangala (Vice President - Business Development at Transport Corporation of India Ltd.)
Guest of Honour: Mr. Vivek Gupta (Chief Operations and Technology Officer at ROI Net Solution Pvt. Ltd.)
Alumni Guest of Honour: Mr. Rishi Agarwal (Owner - Little Conversations, Film Production Venture)
Management Members: Dr. Sapna Rakesh (Director - IMS Ghaziabad, University Courses Campus)

Keeping the legacy alive, IMS Ghaziabad University Courses Campus organized its Annual Inter-institutional Marketing Carnival - MARKFEST 2020 sponsored by Parle Agro, Veerji co-sponsored by Getcon Media Pvt. Ltd., Nescafe and Roms Pizza & other affiliated sponsors. The programme was inaugurated by all the dignitaries by seeking the blessings of mother Saraswati followed by the welcome address by Dr. Sapna Rakesh - Director IMS, Ghaziabad University Courses Campus. Ma'am captivated the young marketers and disseminated the message that MARKFEST 2020 is not just an event but the attitude that will unleash the creative talents to emerge as marketing wizards and strategists. The event will witness the intersection of ideas, and skills through its various events.

As Mr. Rishi Agarwal (Alumni - BBA Batch 1999 - 2001) returns to IMS with his experience, knowledge and success to alma matar; he addressed the gathering by expressing his views on how events like Markfest is beneficial for the aspiring marketers, according to him investing in relationships & people is an asset of life and will in turn help in nurturing businesses & career ahead. He emphasised that students in the three years of under graduation program, need to understand & enjoy the processes of college. Sir, also quoted the importance of staying motivated and remaining patient to strive for success in life. The students were also enlightened with the views & experience shared by Mr. Vivek Gupta. Sir explained various insights about marketing and disseminated the message that there is no shortcut to achieve Success and one has to work hard & dedicatedly to accomplish various benchmarks. He further stated that- "marketing is not just about the conceptual & theoretical aspects stated in books but one has to explore, test and implement the same strategically to capture new markets".

In same context, Mr. Rajkiran Kangala quoted his impeccable journey experiences by sharing the major aspects, tricks and facts about marketing and also enlightened the students that how to be a successful marketer in future by giving them live examples from his own journey. Moving ahead with the program Mr. Pankaj Yadav reflected his thoughts & views on various Marketing Strategies that Parle Agro emphasises to market its products and how the brand occupies a major share in the market today. He also guided the students that marketing is the heart & blood of any organization; no organization can grow without proper marketing strategy.

The programme ended with the vote of thanks by Chairperson BBA - Dr. Geeti Sharma, wherein she extended her heartful gratitude to all the dignitaries for gracing the occasion, faculty members for working 24*7 for the event, Student Coordinators, the CRC, Admin & the EWL team and announced the MARKFEST 2020 - Open!!!.

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