“DIGITAL MARKETINGWORKSHOP”

“IMS, GHAZIABAD –University Course Campus organizes a Certification Workshop for students on Digital Marketing, under the guidance of Dr.B.P.Pethiya, Director, IMSUC. The module was conducted by Senior trainers from Digital Vidya. Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing trainings by Digital Vidya across Asia.

In last few years the idea of buying and selling has tremendously changed over online. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Today, companies, brands and personalities are using social media techniques to reach out people. Such techniques are used by social media and digital marketing agencies to gain website traffic or attention through various social media sites. Social media platform is not only effective but is also relatively inexpensive than other media. Here one gets a chance to interact, build relationship and reputation for their brands.

 IMS, Ghaziabad does believe that classroom teaching is not sufficient to make the students employable. They need a practical training into fields that are growing in the market today. The digital marketing boom is yet to be seen and it will have the maximum job opportunities for students. Marketing is going viral to reach even the rural areas now. A large number of students along with faculties- Ms.Pooja Rastogi, Mr.Yudhishthir Yadav,Ms.Geeti Sharma,Ms.Seema Garg, Mr. Gaurav Kaushik, Ms. Bindu Trikha, Mr.Surya Saxena, Mr.Kumar Saurav, Mr.Prashant Sagar, Ms.Deepshika and many more attended the workshop.