Department: CDC

1. Experience
   
   Total Experience: Over 6 years

• Industry Experience: Experience across IoT & Telematics, Logistics, Healthcare, and Education sectors, including managerial and leadership roles in multinational organizations.
• Academic / Training Experience: Actively involved in teaching, training, mentoring, research, leadership development, executive education, and career readiness programs.

2. Qualification (Highest Degree)

• Ph.D. (Marketing) – Pursuing
• MBA – General Management
• B.Tech – Computer Science & Engineering
• MA – Education

3. Domain Area                                                                                                   

       Leadership Development, Career Development & Employability Skill, Personal Branding , Business Communication

4. Brief Profile (Passive Voice | Max 100 Words)
   
   Ayush Sharma is currently serving as an Assistant Professor in the Career Development Centre (CDC) at IMS Ghaziabad. Over six years of combined industry and academic experience has been acquired across IoT, logistics, healthcare, and higher education sectors. Expertise has been developed in marketing strategy, leadership development, B2B sales, leadership skills, professional communication, and personal branding. With extensive experience in training, mentoring, and industry-oriented education, he focuses on enhancing student’s employability, confidence, and workplace readiness. He actively supports students in building leadership capabilities, effective communication skills, and a strong personal brand aligned with evolving industry expectations. A Ph.D. in Marketing is currently being pursued, with research interests focused on AI-driven marketing, consumer behavior, ESG, sustainable business practices, and technology-enabled decision-making. Industry insights are actively integrated into teaching, training, and research initiatives.

5. Certificates

• Principles of Human Resources Management – IIT Kharagpur
• Emotional Intelligence – IIT Madras
• Cyber Laws and Cyber Crime – Indian Law Institute, New Delhi

6. Achievements / Research Interest / Area of Research Interest
   
   Academic Distinction (Awards, Scholarships & Honors):

• Best Paper Award – Middlesex University Dubai (2024)
  
  Area of Research Interests:

• AI Nudges and Consumer Behavior
• Sustainable Marketing & ESG
• Immersive Technologies (AR/VR/MR)
• Technology-enabled Decision Making
• Geospatial Intelligence in Business Strategy

7. Intellectual Contribution (Publications)
   
   Journal Articles – Refereed:

• AI Nudges and Sustainable Choices: A Behavioral Layer to Strengthen ESG with Geospatial Insight
  ISPRS Annals of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 2026
  
  Chapters in Scholarly Books:

• Contributed chapter in “Sustainable Business”, Bloomsbury Publishing
  
  Conference Proceedings / Paper Presentations – Refereed (International & National):

• Identifying the Factors Affecting the Adoption of AR and VR Technologies in Employee Training
  SEEDS International Conference 2024, Middlesex University Dubai
• Marketing with Augmented Reality, Mixed Reality and Metaverse
  ICMC International Conference 2025, MICA Ahmedabad
• Paper on Immersive Technologies
  AIRC International Conference 2025, IIM Lucknow
• AI Nudges and Sustainable Choices: A Behavioral Layer to Strengthen ESG with Geospatial Insight
  GIFTS International Summit, Symbiosis International University Pune, 2025
• Impact of AI Nudges on Consumer Buying Decision
  SEEDS International Conference, Prince of Songkla University, Hat Yai, Thailand

8. Other Professional Activities
   
   Achievements in Professional Domain:

• Active engagement in industry–academia collaboration and executive education programs
• Continuous involvement in student mentoring, skill development, and applied learning initiatives
  
  Faculty Development / Training Programs:

• Attended FDP on AI and Sustainability
• Participated in Winter School 2025 at Jaipuria Institute of Management on PLS-SEM Software and Quantitative Research Techniques
  
  Conferences / Summits:

• Active participation in national and international conferences and academic summits
  
  Professional Services & Contributions:

• Contribution towards leadership development and employability-focused institutional initiatives
• Recognized for sustained research engagement and industry-aligned academic contributions