Leadership Talk Session -2 (Business-Post COVID-19)

The Institute of Management Studies-Ghaziabad, University Courses Campus organized the Leadership Talk Session on “Business in India post COVID-19”. The guest speaker for the session was Mr. Sanjay Wali, Sr. Vice President, Godfrey Phillips India Ltd. The Guest Lecture commenced with the warm welcome and greetings. CRC Head, Prof. Mandeep Singh Rawat introduced Mr. Wali to the Marketing Head of the campus, Dr. Kumar Saurav, and vice-versa. Dr. Kumar Saurav welcomed Mr. Wali and expressed his gratitude for giving his kind consent to address the students. The session started with a positive quote with the introduction of the IMS-Ghaziabad University Courses Campus and the introduction of Dr. Geeti Sharma, Chairperson BBA. She proposed a welcoming address to Mr. Wali and thanked him for taking out time to give insights about Sales/Marketing to the students.

The session was around the three major topics (Economy, Impact on customers/consumption, and what changes have been there) in the context of Business- Post COVID-19. He made students aware of the current scenario of the dropping and shrinking economy and about its implications and parameters. He also versed us in the picture of some of the sectors that bloomed out so well in this pandemic. He made us familiar with the implications of COVID-19 on the organizations. Students were briefed about Trade-offs, Consolidation, Burnrate, Configurated office, and Customer Acquisition. He also added that companies will only grow if it takes risk and risk comes with different shapes and sizes. Then he acquainted students with the impacts and implications of COVID on marketing strategies, he added that typically we had demographic, psychographic strategies but now we have Customer Segmentation 2.0 and Omni-channel and hyperlocal marketing strategies. Then he justended his part by making the students aware of the if and buts of the Marketing and Sales.

Then we had a quick QnA session for the students. Mr. Wali addressed the questions of the students and justified them with his answers. Dr. Kumar Saurav and Dr. Geeti Sharma proposed a heartfelt vote of thanks to Mr. Wali for making his presence and addressing the students and giving them the insights on Marketing/ Sales and business during COVID-19. It was indeed a super interactive and great learning session for students. Students have got vast knowledge in a period of 90 minutes.