Marcadeo - A Marketing Society organized it's first activity of even semester i.e. "Brand makeover." Brands are like models walking on the marketing ramp. Even the most respected and well-known faces on the ramp need a makeover from time to time. Companies maintain enhance and connect consumers by being rooted in the original brand identity all the while giving it new imagery by renovating brand elements. Up-gradation is an integral part of any successful brand in various phases of Product Life Cycle. In this activity participants were expected to Give new brand elements to the old brand. Judgment was based on Creativity, Marketing Concepts Explained, Presentation Skills and Practical Outlook. Students from BBA & BCA actively participated in this activity and presented their Makeovers. The event was judged by Prof.Shenki Tyagi & Prof.Santosh Shah of Management Department. Himanshi Srivastava & Parisha Saxena of BBA First year bagged first prize